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Distributing occupation fruits

Beresheet in Ein Zivan

Ein Zivan kibbutz presents itself as the perfect retreat for Israeli families who want some time away from the heat and buzz of cities like Tel Aviv; it is green, quiet and benefits from the cooler, more comfortable climate. It was also one of the first settlements in the Israeli occupied Golan. Established in 1968, it has a population of around 50 Israeli families and -like most Golan settlements- makes its money through tourism and fruit sales. Cherries, blackberries, strawberries, peaches, pomegranates, plums, apples and various herbs are all grown on the land occupied by Ein Zivan. The kibbutz runs a popular ‘pick your own fruit’ service for tourists and locals, but its fields are covered in flags and signs for the Israeli fruit export and marketing company Beresheet, who clearly run the distribution part of their business (for a previous Corporate Watch article about Beresheet see https://corporateoccupation.wordpress.com/2010/04/22/beresheet-exporting-the-fruits-of-occupation/ ).

The fields of Ein Zivan settlement

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The entrance to the illegal israeli settlement of Merom Golan

Merom Golan (www.merom-golan.org.il) is an illegal Israeli settlement in the Northern Golan heights. It was established in 1967, after Israel’s invasion and military occupation of the area.  Merom Golan was established on land belonging to the Syrian area of Al Mansura. It now has a population of 497 people. Read the rest of this entry »

El Rom is an illegal settlement, established in 1971, in the Northern Golan heights. El rom is situated on the land previously occupied by the Syrian settlements of Ein el-Hajal and Buq’aata. The settlement has 300-350 residents. There is now a large expanse of apple fields, possibly bound for export, stretching toward the border on the far side of the road from El Rom.

The fruit export company, Beresheet, advertise that ‘kibbutz’ El Rom is one of their partners (see ).

When Corporate Watchers visited El Rom in February 2010, a car belonging to the Golan Heights winery (which is based in the illegal settlement of Katzerin) was seen leaving the settlement. The Golan Heights Winery lists El Rom as one of the places where they have vineyards, the other illegal settlements where the winery grows its grapes are Alonei Habashan, Gshur, Yonatan, Mevo Hama, Merom Golan, Nov, Kidmat Tzvi, Ramot Naftali, Ein Zivan, Ramot Mashimim, Tel Fares and Sha’al.

El Rom is also trying to market itself as part of the Golan settlements tourist trail with a ‘movie experience’, advertised from the highway, where visitors can watch a film about the Yom Kippur war, should they so wish.

Apple Fields belonging to El Rom

El Rom's 'Movie Experience'

Golan Winery visitors centre

Golan Winery

Katzerin is a settlement of 6444 people situated in the occupied Golan Height. It was established on the land of the Syrian area of Fakhura.

Mey Eden/Eden Springs – http://www.meyeden.co.il/www.edensprings.co.uk: Mei Eden extract water from the occupied Golan and sell it throughout Israel.  Eden Springs supply water coolers to businesses, local authorities and universities across the UK. A successful campaign in Scotland has seen boycotts of Eden Springs at universities and pressure on Edinburgh City council to pull out of its contract with the company (http://www.scottishpsc.org.uk/index.php?option=com_sectionex&view=category&id=23&Itemid=200208).  Eden Springs’ Scottish depot has recently closed.

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Targeting Israeli Apartheid: a Boycott, Divestment and Sanctions Handbook

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