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Distributing occupation fruits
Beresheet in Ein Zivan
Ein Zivan kibbutz presents itself as the perfect retreat for Israeli families who want some time away from the heat and buzz of cities like Tel Aviv; it is green, quiet and benefits from the cooler, more comfortable climate. It was also one of the first settlements in the Israeli occupied Golan. Established in 1968, it has a population of around 50 Israeli families and -like most Golan settlements- makes its money through tourism and fruit sales. Cherries, blackberries, strawberries, peaches, pomegranates, plums, apples and various herbs are all grown on the land occupied by Ein Zivan. The kibbutz runs a popular ‘pick your own fruit’ service for tourists and locals, but its fields are covered in flags and signs for the Israeli fruit export and marketing company Beresheet, who clearly run the distribution part of their business (for a previous Corporate Watch article about Beresheet see https://corporateoccupation.wordpress.com/2010/04/22/beresheet-exporting-the-fruits-of-occupation/ ).
The fields of Ein Zivan settlement
Trucks in Beresheet's depot in the illegal settlement of Merom Golan
Beresheet (www.pri-beresheet.co.il), an Israeli fruit export and marketing company based in the Galilee and Golan Heights, has a depot and packing house in the illegal settlement of Merom Golan. The company has dozens of plantations on illegal settlements in the Golan heights (see their plantation map) and advertises that it exports to Europe. Beresheet advertise apple, peaches, nectarines, pears, cherries, kiwi fruit, lychees, pears and persimmons on their website. An address in Merom Golan is given as their main contact address on their site. Read the rest of this entry »
El Rom is an illegal settlement, established in 1971, in the Northern Golan heights. El rom is situated on the land previously occupied by the Syrian settlements of Ein el-Hajal and Buq’aata. The settlement has 300-350 residents. There is now a large expanse of apple fields, possibly bound for export, stretching toward the border on the far side of the road from El Rom.
The fruit export company, Beresheet, advertise that ‘kibbutz’ El Rom is one of their partners (see ).
When Corporate Watchers visited El Rom in February 2010, a car belonging to the Golan Heights winery (which is based in the illegal settlement of Katzerin) was seen leaving the settlement. The Golan Heights Winery lists El Rom as one of the places where they have vineyards, the other illegal settlements where the winery grows its grapes are Alonei Habashan, Gshur, Yonatan, Mevo Hama, Merom Golan, Nov, Kidmat Tzvi, Ramot Naftali, Ein Zivan, Ramot Mashimim, Tel Fares and Sha’al.
El Rom is also trying to market itself as part of the Golan settlements tourist trail with a ‘movie experience’, advertised from the highway, where visitors can watch a film about the Yom Kippur war, should they so wish.
Apple Fields belonging to El Rom
El Rom's 'Movie Experience'
Signpost for Ne'ot Golan
Ne'ot Golan Packing house
The illegal settlement of Ne’ot Golan was established in 1967 after Israel’s occupation of the Golan Heights. It was established on the land of the Syrian city of Fiq. The above picture is of the apple packing house beonging to the settlement. Apples from Israeli settlements in the Golan are exported internationally.
Corporate Watch - Tracking Corporate Complicity in the Occupation of Palestine 
