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The CEO of Soda Club, an Israeli company with a production facility in the settlement industrial zone of Mishor Adumim, has vowed to stop the protests happening outside its UK shop.
Daniel Birnbaum told local paper The Argus today that the firm will take legal action to clear the protesters from in front of their store.
Ecostream, Soda Club’s store in Brighton has faced biweekly pickets outside its shop in Western Road by supporters of the Palestinian call for Boycott, Divestment and Sanctions (BDS) against companies complicit in Israeli apartheid, occupation and militarism. These are accompanied by smaller counter demonstrations by a coalition of Zionists and Christian Zionists handing out material from the British Israel Communications and Research Centre (BICOM) and the US based ‘We Stand With Israel’. Read the rest of this entry »
Sodastream, a carbonated beverage manufacturer is based in the Mishor Adumim settlement industrial zone. Mishor Adumim is an industrial are attached to the residential settlement of Ma’ale Adumim, East of Jerusalem in the Israeli occupied West Bank. Read the rest of this entry »
Israeli company Soda Club, which owns the Sodastream brandname, is reportedly planning to open a store in Brighton. Read the rest of this entry »
In a climate in which the call for a consumer boycott of Israeli goods is finally gaining strength, one area of Israel’s economy is, as yet, surprisingly under-researched. Most of Israel’s industrial zones in the West Bank are connected to illegal residential settlements and provide an indispensable economic backbone to the local settler economy. Mishor Adumim is the second largest industrial zone in the Occupied Territories and the one through which the Palestinians have the most to lose. Read the rest of this entry »
Corporate Watch - Tracking Corporate Complicity in the Occupation of Palestine 
