Companies trading from Ro’i settlement in the Jordan Valley

Greenhouses in Ro'i illegal settlement

As part of Corporate Watch’s efforts to map settlement exports from the Jordan Valley, we visited the illegal Israeli settlement of Ro’i earlier this year.

Established in 1976, Ro’i is a “typical” Jordan Valley settlement in that it has a low population (of less than 150 settlers), but has stolen large areas of land from the indigenous Palestinian population. With its private security, army protection and rows upon rows of greenhouses, Ro’i poses a challenge to the existence of Bedouin communities such as nearby Al Hadidya and Ras-Al Ahmar, who are under constant threat of house demolitions and army harassment aimed at the  ethnic cleansing of bedouin from the area. The Israeli’s described these communities as a “security threat” to the settlers.

Al Hadidya is located just next to Ro’i, which was partially built on their land, and inhabitants have to more or less drive through the the outskirts of the settlement in order to reach their home. Any company trading from Ro’i, or importing their produce, are directly responsible for the very real possibility of Al Hadidya’s forced extinction.

Al Hadidya's - in the shadow of Ro'i settlement

Reasons to be cheerful(ish): the boycott as seen from the occupied Jordan Valley

Despite the fact that there is -as demonstrated by this web-site- clearly a lot of more work to be done for people campaigning for Boycott, Divestment and Sanctions of Israel, a recent visit to the Jordan Valley confirmed that there are plenty of reasons for the BDS movement to take stock of its successes.

Netiv Hagdud and Gilgal

Date Palms near Gilgal settlement

Netiv Hagdud and Gilgal are two illegal Israeli settlements set back from Route 90 South of Fasayil and Tomer in the occupied Jordan Valley. Between the two settlements is a fenced agricultural area which exports fruit and vegetables internationally. Produce in Waitrose has previously been seen bearing the label ‘Netiv Hagdud’. In March Corporate Watch paid the two settlements a visit.

Corporations in Tomer Settlement Part 2

Arava Export Packing House in Tomer

Arava – http://www.arv.co.il – Arava Export Growers is the third largest agricultural export company in Israel, with export sales of about € 60 million. It is 50% owned by B. Gaon Holdings and 50% by farmers in the Arava region of Israel. Arava advertise that their products comply to organic EUREGAP and British Retail Consortium Standards, suggesting a focus on exports to Europe. Arava have a sales office in the UK run by Mill Associates. Arava have subsidiaries in the US and Holland with head offices in New York and Bleiswijk respectively.

“Produce of Israel”: British Company Mislabelling Settlement Goods

Herbs inside the Halpert Moshe Packing House

Despite increased publicity regarding the labelling of Israeli settlement produce, and the recent DEFRA guidance on the matter which states that produce from the settlements should be labelled as such, it only took us a few minutes inside the illegal Jordan Valley settlement of Mehola to find herbs bound for a British company being mislabelled. Herbs bearing the logo of Fresh Direct, who have their head office in Oxfordshire, were spotted inside the Halpert Moshe ‘fresh herbs’ packing house which operates under the Carmel Agrexco banner. At this location herbs being prepared came with a joint Fresh Direct/Carmel Agrexco label which clearly states the product as being “Produce of Israel”, despite being packaged in an organic farm on an illegal settlement in the Israeli occupied West Bank. The label we collected was for 70 grams of sage with the text written in English, indicating that the contents were intended for export to Britain. There were also herbs labelled in German (without the Fresh Direct logo) inside the packing house.

Organic Apartheid – Mehola Settlement

Yair Bni Menashe Carmel Packing House

The settlement of Mehola is situated in the Northern Jordan Valley. It is comprised of a gated, fenced residential settlement and an agricultural area. The agricultural area is close to the Palestinian village of Ein al Beida and Palestinian workers, including child workers, work in the fields and packing houses. Workers are paid from 60-80 shekels per day, half the Israeli minimum wage, and have no contracts or health insurance. There have been documented incidents of employers in Mehola falsifying wage slips in order to appear to be paying proper wages.