Tourism, fruit picking and occupation ideology: Ein Zivan settlement in the Golan

Distributing occupation fruits

Beresheet in Ein Zivan

Ein Zivan kibbutz presents itself as the perfect retreat for Israeli families who want some time away from the heat and buzz of cities like Tel Aviv; it is green, quiet and benefits from the cooler, more comfortable climate. It was also one of the first settlements in the Israeli occupied Golan. Established in 1968, it has a population of around 50 Israeli families and -like most Golan settlements- makes its money through tourism and fruit sales. Cherries, blackberries, strawberries, peaches, pomegranates, plums, apples and various herbs are all grown on the land occupied by Ein Zivan. The kibbutz runs a popular ‘pick your own fruit’ service for tourists and locals, but its fields are covered in flags and signs for the Israeli fruit export and marketing company Beresheet, who clearly run the distribution part of their business (for a previous Corporate Watch article about Beresheet see https://corporateoccupation.wordpress.com/2010/04/22/beresheet-exporting-the-fruits-of-occupation/ ).

The fields of Ein Zivan settlement