“Produce of Israel”: British Company Mislabelling Settlement Goods

Herbs inside the Halpert Moshe Packing House

Despite increased publicity regarding the labelling of Israeli settlement produce, and the recent DEFRA guidance on the matter which states that produce from the settlements should be labelled as such, it only took us a few minutes inside the illegal Jordan Valley settlement of Mehola to find herbs bound for a British company being mislabelled. Herbs bearing the logo of Fresh Direct, who have their head office in Oxfordshire, were spotted inside the Halpert Moshe ‘fresh herbs’ packing house which operates under the Carmel Agrexco banner. At this location herbs being prepared came with a joint Fresh Direct/Carmel Agrexco label which clearly states the product as being “Produce of Israel”, despite being packaged in an organic farm on an illegal settlement in the Israeli occupied West Bank. The label we collected was for 70 grams of sage with the text written in English, indicating that the contents were intended for export to Britain. There were also herbs labelled in German (without the Fresh Direct logo) inside the packing house.

Organic Apartheid – Mehola Settlement

Yair Bni Menashe Carmel Packing House

The settlement of Mehola is situated in the Northern Jordan Valley. It is comprised of a gated, fenced residential settlement and an agricultural area. The agricultural area is close to the Palestinian village of Ein al Beida and Palestinian workers, including child workers, work in the fields and packing houses. Workers are paid from 60-80 shekels per day, half the Israeli minimum wage, and have no contracts or health insurance. There have been documented incidents of employers in Mehola falsifying wage slips in order to appear to be paying proper wages.